When it comes to updating an existing website, there are two main options to consider: a Website Refresh or Redesign. While both approaches can result in a better website, the cost effectiveness of each option will depend on several factors. In this article, we will discuss the costs associated with both a website refresh and a redesign, and help you determine which option is the most cost effective for your business.
Website refresh
A website refresh typically involves making minor changes to an existing website, such as updating content, improving the overall user experience, and making small design changes. A website refresh can be completed in a matter of weeks and is typically less expensive than a full redesign.
The cost of a website refresh will depend on several factors, such as:
- The scope of the changes: The cost of a website refresh will depend on the extent of the changes that need to be made. If you only need to make a few small updates, such as updating content or making small design changes, the cost will be lower.
- The complexity of the site: The cost of a website refresh will also depend on the complexity of the site. If your site is simple, with only a few pages, the cost will be lower. If your site is more complex, with many pages and features, the cost will be higher.
- The experience of the designer: The cost of a website refresh will also depend on the experience and expertise of the designer. If you hire an experienced web designer, the cost will be higher, but the quality of the work will be higher as well.
- The tools used: The cost of a website refresh will also depend on the tools used. If you use a website builder, the cost will be lower. If you hire a web designer to make the changes, the cost will be higher.
On average, a website refresh can cost anywhere from a few hundred dollars to a few thousand dollars, depending on the scope of the changes and the complexity of the site.
Website redesign
A full website redesign involves a complete overhaul of an existing website, including a new design, new layout, and new functionality. A redesign can take several months to complete and is typically more expensive than a website refresh.
The cost of a website redesign will depend on several factors, such as:
- The scope of the changes: The cost of a website redesign will depend on the extent of the changes that need to be made. If you want to make significant changes to the design, layout, and functionality of the site, the cost will be higher.
- The complexity of the site: The cost of a website redesign will also depend on the complexity of the site. If your site is simple, with only a few pages, the cost will be lower. If your site is more complex, with many pages and features, the cost will be higher.
- The experience of the designer: The cost of a website redesign will also depend on the experience and expertise of the designer. If you hire an experienced web designer, the cost will be higher, but the quality of the work will be higher as well.
- The tools used: The cost of a website redesign will also depend on the tools used. If you use a website builder, the cost will be lower. If you hire a web designer to make the changes, the cost will be higher.
On average, a full website redesign can cost anywhere from several thousand dollars to tens of thousands of dollars, depending on the scope of the changes and the complexity of the site.